Business Aarhus ǀ 1 RUM FOR VÆKST DANSK KYST- & NATURTURISME 2. OKTOBER 2018

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Christine Toft
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1 Business Aarhus ǀ 1 RUM FOR VÆKST DANSK KYST- & NATURTURISME 2. OKTOBER 2018

2 Hoteller i Aarhus Business Aarhus ǀ 2 Downtown Radisson SAS Hotel Scandinavia **** 234 Hotel Villa Provence*** 42 Hotel Ritz*** (Best Western) 67 Scandic Hotel Plaza Århus *** 162 Hotel Royal **** 65 Hotel Guldsmeden** 27 Hotel Cab Inn*** 192 Hotel Philip (suitehotel)*** 8 Choice Comfort Hotel Atlantic*** 102 Hotel Oasia*** (Best Western) 66 Værelser Downtown Min fra Aarhus Helnan Hotel Marselis **** (Best Western) 150 Hotel La Tour*** 101 Scandic Hotel Århus *** 160 Hotel Mercur*** 103 Årslev Kro & Hotel*** 78 Koldkærgård Konferencecenter 65 Århus Idrætsparks Sportskollegium* 28 Værelser værelser Sources: Visit Aarhus

3 Hoteller i Aarhus Business Aarhus ǀ 3 Downtown Hotel Stars Capacity Comwell **** 240 Radisson Blue **** 234 Scandic City **** 228 Hotel Villa CabProvence Inn *** The Hotel Mayor Ritz Aarhus (Scandic) City *** First The Mayor Hotel (Best Atlantic Western) *** Hotel Royal Ritz Aarhus City *** Hotel Cab Royal Inn *** City Hotel Hotel Ferdinand Oasia *** 657 Hotel First Hotel Villa Atlantic Provence *** Hotel City Hotel Faber Oasia *** Hotel Faber Ferdinand *** 18 7 Wake Up ** 315 Hotel City Sleep Guldsmeden In ** Hotel Guldsmeden Carmel ** Danhostel Total Aarhus City Hostel City Sleep In Hostel 43 Total min. from Aarhus ++ Hotel La Tour is annonced closed due to development of a housing project on the site Hotel Stars Capacity Helnan Hotel Marselis **** 165 Montra Hotel Sabro Kro **** 88 Scandic Aarhus Vest *** 151 Zleep Hotel Aarhus *** 126 Hotel La Tour ++ *** 101 Hotel Årslev Kro *** 78 Koldkaergaard Konferencecenter 65 Danhostel Aarhus Hostel 35 Aarhus Hostel Hostel 35 Havnehotellet 26 Total 870 Pipeline of announced hotel projects Hotel Opening Capacity Scandic / New Congress Center Comwell / Expansion Brøchner Hotels / Library Hostel Zleep Hotel / Aarhus N Rezidor / Radisson Red in Aarhus C Private operator / GUESTapart Total værelser på vej Sources: Visit Aarhus

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8 Strategien lidt forsimplet Business Aarhus ǀ 8 Identificering af ejendomsprojekter med hotelpotentiale Match af ejendomsprojekter med hoteloperatører Proaktivt understøtte proces - Herunder ift. myndighedsbehandling Identificering af hoteloperatører og proaktiv bearbejdning

9 Strategien med et ekstra tiltag Business Aarhus ǀ 9 Udbud af projekter, som kan det, vi gerne vil have + Identificering af ejendomsprojekter med hotelpotentiale Match af ejendomsprojekter med hoteloperatører Proaktivt understøtte proces - Herunder ift. myndighedsbehandling Identificering af hoteloperatører og proaktiv bearbejdning

10 Strategien mere nuanceret Business Aarhus ǀ 10 Der var engang i 2009

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international artist Olafur Eliasson has

13 Business Aarhus ǀ 13 ARoS is an international recognized museum The international artist Olafur Eliasson has created a unique piece of art on the rooftop of the Art Museum ARoS. Your Rainbow Panorama is a strong symbol of Aarhus and ARoS Art Museum. The Next Level by James Turrell is in planning For more info visit: aros.dk

Business Aarhus ǀ 14 The new Moesgaard Museum is a huge

museum and the exhibitions, but also due to its location in the

14 Business Aarhus ǀ 14 The new Moesgaard Museum is a huge attraction not only because of the architectural design of the museum and the exhibitions, but also due to its location in the beautiful natural surroundings south of Aarhus, overlooking the woods and sea. Moesgaard Museum has been awarded two Michelin stars in Michelin's tourist attraction guide. For more info visit: moesgaard.dk

Business Aarhus ǀ 15 Den Gamle By (The Old Town) is

culture in Denmark through three decades.

15 Business Aarhus ǀ 15 Den Gamle By (The Old Town) is a national open-air museum of urban history and culture in Denmark through three decades. The museum consists of more than 75 historic houses relocated from all over Denmark. The museum has just been expanded with a 1974 section. The Old town is a unique world-class attraction with three Michelin stars in the Travel Guide. For more info visit: dengamleby.dk

Business Aarhus ǀ 16 Gastronomy in Aarhus is of the

Bib Gourmand in this modestly-sized city, Aarhus

16 Business Aarhus ǀ 16 Gastronomy in Aarhus is of the highest order, and the creative gourmet chefs are second to none. With four Michelin restaurants and several Michelin Bib Gourmand in this modestly-sized city, Aarhus certainly has ample backing for its claim to offer world-class gastronomy. The Gastronomy Scene has become a reason-to-go that did not exits 5-7 years ago. In 2017, Aarhus was European Region of Gastronomy

17 Business Aarhus ǀ 17 NorthSide was held for the first time at Tangkrogen in Aarhus in 2010 as a one-day festival In 2018, it s an urban festival with 40,000 visitors and no camping area means that all hotels are sold out For more info visit: northside.dk

Business Aarhus ǀ 18 Aarhus is continuously hosting

18 Business Aarhus ǀ 18 Aarhus is continuously hosting largescale international events. The largest in 2018 is Hempel Sailing World Championships Aarhus 2018 which is a major international yacht-racing event. In addition to this world-class sporting event, a maritime festival will take place in the harbour area.

19 Business Aarhus ǀ 19 Aarhus - European Capital of Culture 2017 Aarhus was European Capital of Culture 2017 under the theme is Let s Rethink Budget DKK +420 million. The project is used to develop new projects and with a strong focus on legacy branding of Aarhus as a destination

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22 Business Aarhus ǀ 22 Accessibility Aarhus is reachable with one-stop transits from more than 530 destinations worldwide

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25 Business Aarhus ǀ 25 Aspiring for being an attractive Second City in Northern Europe 2012: 13 articles 2017: +13,500 articles / +5,000 international articles

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38 The Hotel Market in Aarhus An Overview: What is going on? Business Aarhus ǀ 38

39 Highest growth in the Nordic Region Business Aarhus ǀ 39 Benchmark on development in bednights in Nordic capitals and second cities, Development in bednights in Aarhus, Aarhus Bergen Göteborg Tampere Malmö Copenhagen Oslo Year No. of bednights Stockholm Helsinki numbers not yet available for all cities Sources: European Cities Marketing Sources: Statistics Denmark

40 Hotel Market - Key Performance Indicators Business Aarhus ǀ 40 ADR RevPAR OCC No. of rooms reporting ,172 1,172 1,412 1,538 1,538 1,853 Sources: Benchmark Alliance

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42 Udvalg af pejlemærker Business Aarhus ǀ 42 Vi fordobler turismen fra ca. 1 mio. overnatninger i 2015 til ca. 2 mio. Overnatninger i 2025 Vi øger andelen af internationale gæster fra 29% til 40% i 2025 Vi fordobler kongresforretning fra ca. DKK 1 mia. til ca. DKK 2 mia. i 2025 Vi styrker hotelscenens internationale approach. Etablering af yderligere fem internationale hotelbrands frem mod 2025.

Business Aarhus ǀ 43 Welcome to Aarhus Manager Soren Boel Pedersen +45 2922 6526 sbp@aarhus.

43 Business Aarhus ǀ 43 Welcome to Aarhus Manager Soren Boel Pedersen CEO Peer H. Kristensen

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